When it comes to a clinical trial, new treatment method, medical device, or market research, it is all about connecting with potential healthcare consumers so they feel understood and take action. While it is easy enough to look at a list of inclusion and exclusion criteria, what really matters most is getting to know potential patients on a deeper level.

Because it is key to understand that these aren’t just a list of potential candidates; these are real people who are affected with serious health conditions which may impact the quality of life for themselves and their loved ones.

Digital advertising has made it possible to find a unique subset of people based on a list of very specific criteria. But where the rubber meets the road is when you are truly able to connect with this group and understand them and the conditions they may be facing. This is the very heart of patient centricity.

At 83bar, we have developed a proven method that includes a navigation step, which has allowed us to consistently find and recruit patients while getting to know them (and their condition) on a much deeper level. This yields an increased level of trust and patient activation methods that are proven time and time again.

Patient Activation

What has made 83bar so successful in navigating patients is our ability to connect and empathize with them. Here is how the process works:

  • Locate – We begin by harnessing the latest digital advertising strategies to locate potential patients that meet key criteria.
  • Evaluate – Next, we evaluate potential patients by taking them through a set of screener questions. We go beyond standard demographic questions and add in psychographic profiling and motivation assessment for a truly patient-centric focus.
  • Navigate – Then we guide the patients through a navigation phase in which they are further qualified using a variety of touchpoints including connecting with medical professionals.
  • Activate – Based on the data that has been collected thus far we are able to further connect with potential patients and provide them with the education steps so that they can make an informed decision.

Utilizing Psychographic Profiling and Motivation Assessment

To delve further into the methods we use to help navigate patients through their journey, we’d like to share some of the ways we are able to utilize psychographic profiling and motivation assessments.

After a potential patient has clicked on a highly targeted ad, we have them complete a survey. The survey serves as an initial screener to help us determine their fit with inclusion and exclusion criteria. Then we ask the questions that help us understand who they are, the conditions they are facing, and ways it may be impacting their lives.

At 83bar, we have developed a proven method that includes a navigation step, which has allowed us to consistently find and recruit patients while getting to know them (and their condition) on a much deeper level. This yields an increased level of trust and patient activation methods that are proven time and time again.

Here are a few examples of the questions we use to further enhance our patient centricity:

  • Does your condition interfere with your job?
    • (Responses range from “had to quit” to “productivity has decreased”)
  • What impact has your nerve damage had on your social life?
    • (Responses range from “I am almost always unable to attend social events” to “No impact”)
  • On a scale from one to five (one being extremely dissatisfied and five being extremely satisfied), how satisfied are you with your child’s current medication for General Anxiety Disorder?

Furthermore, we frequently assess prospective patients about their engagement and accountability for their health. This is most easily found through asking them their agreement to statements like:

  • When all is said and done, I am the person who is responsible for managing my health condition
  • Taking an active role in my own health care is the most important factor in determining my health and ability to function
  • I am confident that I can take actions that will help prevent or minimize some symptoms or problems associated with my health condition
  • I am confident I can tell my health provider the concerns I have even when he or she does not ask if I know the different medical treatment options available for my health condition
  • I am confident I can find a solution when new situations or problems arise with my health condition

To see a more in-depth look at how 83bar further utilizes strategies focused on patient centricity, be sure to .

Effectively Reaching Patients

83bar successful patient navigation methods have allowed us to create campaigns across a variety of categories that have ultimately led to over 1.5M patient engagements.

If you’d like to learn exactly how we can help you find patients (and connect with them), we encourage you to schedule a call at the form below. We are the leaders in this field for a reason, and we look forward to utilizing our unique patient activation methods to help your company better achieve its goals.

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