Utilizing Psychographic Profiling and Motivation Assessment
To delve further into the methods we use to help navigate patients through their journey, we’d like to share some of the ways we are able to utilize psychographic profiling and motivation assessments.
After a potential patient has clicked on a highly targeted ad, we have them complete a survey. The survey serves as an initial screener to help us determine their fit with inclusion and exclusion criteria. Then we ask the questions that help us understand who they are, the conditions they are facing, and ways it may be impacting their lives.
At 83bar, we have developed a proven method that includes a navigation step, which has allowed us to consistently find and recruit patients while getting to know them (and their condition) on a much deeper level. This yields an increased level of trust and patient activation methods that are proven time and time again.