We interviewed Kim McDonnell, director of strategic accounts, to get insight on her role in analyzing performance data. She takes the data from clients’ patient recruitment projects and leverages learnings to better optimize project results. She talks about the key role data plays in the success of client projects and shares the data points she typically examines.

Before we jump into the interview, we’d like to share a couple of interesting facts about Kim:

  • Kim has been with 83bar for five years.
  • Kim’s passion is traveling. In the past 6 years, she has visited more than 20 countries, the majority of them while traveling alone.

Have questions for Kim? Please send them to newsletter@go83bar.com.