Facebook advertisers currently have the ability to target users by interests such as “The American Heart Association,” “Susan G. Komen,” or other health organizations, which is a shortcut for advertisers to reach users that may have associated health conditions. Targeting like this will go away; however, 83bar doesn’t rely on such targeting very much so the effects will be minimal.
With good creative materials, a clear call to action, and the proper setup of Facebook’s tracking pixel so that the Facebook algorithm can be “trained” to find more people like your target users, you will still likely generate more leads at a better cost on this platform than any other for most campaigns. In general, this change may slightly increase the cost to find leads, but there is no major impact.
To summarize, 83bar relies on training Facebook’s algorithm far more than on the simple targeting options that are being removed from Facebook.