An Interview with Kim McDonnell: The Importance of Data | 83bar

83bar director of strategic accounts Kim McDonnell explains her role in analyzing performance data from clients’ patient recruitment projects to better optimize project results. She talks about the key role data plays in the success of client projects and shares the data points she typically examines.

Kim also discusses the difference between cost-per-lead and cost-per-activation. She wraps up her interview with some examples of challenges clients face with patients.